Badan Informasi Geospasial (BIG)
Government Agency
Brand Info
3+ Badan Informasi Geospasial (BIG) Logo PNG & SVG Download


Badan Informasi Geospasial (BIG) Brand Colors
About Badan Informasi Geospasial (BIG)
Badan Informasi Geospasial (BIG), formerly known as Bakosurtanal, stands as the primary authority for geospatial governance in Indonesia. As a non-ministerial government agency, its visual identity communicates precision, sovereignty, and the interconnectivity of the nation's vast archipelago. The agency acts as the central node for the "One Map Policy," ensuring that all national development planning is based on a single, accurate reference. The Badan Informasi Geospasial (BIG) logo serves not just as an administrative stamp, but as a seal of trust for data that underpins the nation's infrastructure, environmental management, and disaster mitigation strategies.
"To realize reliable, integrated, and easily accessible geospatial information for the prosperity of the nation and the sovereignty of the Unitary State of the Republic of Indonesia."
Meaning and History of the Badan Informasi Geospasial (BIG) Logo
The history of the Badan Informasi Geospasial (BIG) logo is intrinsically funneled through the transformation of the agency itself. Established under Law No. 4 of 2011 on Geospatial Information, the agency transitioned from Bakosurtanal (National Coordination Agency for Surveys and Mapping) to BIG. This shift required a comprehensive rebranding effort to reflect a more dynamic, accessible, and technologically advanced organization. Unlike its predecessor, which focused heavily on the bureaucratic aspect of "coordination," the new identity emphasizes "information" and accessibility.
The current emblem is rooted in the philosophy of global connectivity and precise mapping. It signifies Indonesia's pivotal role in the global geospatial community while maintaining a strong focus on national sovereignty. The circular nature of the design represents the globe, reinforcing the scientific field of geodesy, while the internal curves suggest the fluid nature of the Indonesian archipelago—a maritime nation bridged by water and united by data.
The Evolution of the Symbol
While the previous Bakosurtanal insignia relied on traditional government heraldry—often cluttered with paddy and cotton symbols representing prosperity—the evolution toward the modern Badan Informasi Geospasial (BIG) logo marks a departure toward modern minimalism. The shift moved away from complex crests to a streamlined symbol that functions effectively across digital platforms and printed maps alike.
This evolution mirrors the technological leap from analog surveying to digital geospatial information systems (GIS). The visual identity was simplified to ensure the logo serves as a recognizable icon (favicon) on web portals and a clear stamp on high-resolution maps. The current design utilizes abstract geometry to imply a globe and a satellite orbit, nodding to the remote sensing technologies employed by the agency.
Design Elements & Typography
The design architecture of the Badan Informasi Geospasial (BIG) logo relies on a harmonious balance of geometric abstraction and bold typography. The icon features a stylized globe composed of swooping lines, creating a sense of rotation and dynamism. This movement suggests the constant updating of data and the monitoring of the earth's surface. The negative space within the globe subtly hints at the letter 'G' for Geospatial or 'B' for Badan, depending on the viewer's perspective, adding a layer of hidden meaning to the graphic.
Typography plays a crucial role in this branding system. The acronym "BIG" is rendered in a heavy, sans-serif typeface that exudes stability and authority. The font choice is utilitarian and modern, ensuring legibility at small scales, such as on mobile map applications or vector map overlays. The distinct spacing between the letters suggests openness and transparency, key pillars of the agency's public information mandate.
Badan Informasi Geospasial (BIG) Color Palette
The color palette is strictly maritime and technological, reflecting Indonesia's identity as the world's largest archipelago state. The use of distinct blues separates the functions of the design elements.
- Archipelago Azure (#0080C0): This vibrant medium blue represents the shallow seas, the sky, and the accessibility of information. It provides an energetic contrast that makes the logo pop against white backgrounds.
- Sovereign Navy (#23255C): The deep, dark blue grounds the design. It symbolizes the deep ocean, authority, stability, and the seriousness of the agency's scientific mandate.
Brand Impact
Today, the Badan Informasi Geospasial (BIG) logo is recognized as the definitive seal of accuracy for Indonesian maps. Whether displayed on disaster mitigation charts or spatial planning documents, the logo certifies that the data is standardized and state-approved. It successfully bridges the gap between a rigid government institution and a modern technology provider, positioning Indonesia as a forward-thinking player in the global geospatial arena.
