4+ BUMN Logo PNG & SVG Download

The Ministry of State-Owned Enterprises of the Republic of Indonesia (Kementerian BUMN) stands as the strategic engine behind the nation's economic growth, overseeing a vast portfolio of companies ranging from energy to transportation. As the supervisory body for Indonesia's state-owned entities, its visual identity must convey authority, stability, and progressive management. The BUMN logo acts not merely as an administrative seal but as a corporate "super-holding" symbol that unifies hundreds of diverse enterprises under a single vision of national development and global competitiveness.

“BUMN untuk Indonesia.” (SOEs for Indonesia) — Official Motto

Meaning and History of the BUMN Logo

The history of the BUMN logo is deeply intertwined with the administrative evolution of Indonesia's public sector. While originally represented by the standard governmental coat of arms, the need for a distinct corporate identity arose as the ministry shifted towards a more professional, profit-oriented, and transparent management style. The modern visual identity was crafted to reflect the core values known as "AKHLAK" (Amanah, Kompeten, Harmonis, Loyal, Adaptif, Kolaboratif), representing the moral and professional standard for all state employees. The design philosophy aims to balance the solemnity of a government institution with the agility of a modern multinational corporation.

The Evolution of the Symbol

Historically, the visual representation of the ministry relied heavily on the Garuda Pancasila, the national emblem of Indonesia. While this remains the official state seal, the commercial and public-facing branding has evolved into a more contemporary visual identity. The evolution of the BUMN logo signifies a transition from bureaucratic rigidity to dynamic synergy. In recent years, the branding has incorporated the "BUMN Untuk Indonesia" tagline, often accompanied by a stylized graphic or the Garuda, creating a cohesive vector system that can be applied across the digital and physical assets of subsidiary companies, from banking apps to construction helmets.

Design Elements & Typography

The strength of the branding lies in its typographic clarity and symbolic weight. The typography typically utilizes a bold, sans-serif font that communicates strength, transparency, and modernity—crucial traits for an entity managing public trust and vast assets. Unlike ornate serif fonts used in traditional governance, the clean lines of the BUMN logotype suggest efficiency and a forward-looking mindset. When analyzed as a symbol, the use of the Garuda (often stylized in blue) represents sovereignty and the lofty goals of the nation, while the accompanying text anchors the identity in administrative precision. The layout is designed to be legible and authoritative, ensuring instant recognition whether displayed on a ministerial podium or a corporate press release.

BUMN Color Palette

The color strategy is a vital component of the BUMN logo, utilizing a sophisticated range of cool tones that evoke trust and professional integrity. The specific hex codes reveal a deliberate choice to avoid aggressive warm tones, focusing instead on stability and calm authority.

• Sovereign Navy (#203050): This deep, desaturated blue serves as the anchor of the brand. It represents the depth of the ministry's responsibility, stability, and the unwavering nature of the state's commitment to its people.
• Archipelago Teal (#20A0B0): This vibrant cyan-teal acts as a refreshing accent. It symbolizes innovation, the maritime nature of the Indonesian archipelago, and the adaptable, flowing energy required in the modern global economy.
• Deep Foundation (#202050): An even darker shade of blue used for contrast and backgrounds, reinforcing the solid foundation upon which the state-owned enterprises are built.

Brand Impact

Today, the meaning of the visual identity extends beyond the ministry itself; it is a seal of quality and state assurance found on products and services used by millions of Indonesians daily. By successfully merging state symbolism with corporate design principles, the BUMN brand commands respect in the international business arena while maintaining its patriotic roots.