Kemenhub RI
Ministry
Brand Info
3+ Kemenhub RI Logo PNG & SVG Download


Kemenhub RI Brand Colors
Kemenhub RI Typography
About Kemenhub RI
The Ministry of Transportation of the Republic of Indonesia, widely known as Kemenhub RI, stands as the central authority governing the vast and complex network of connectivity across the world's largest archipelago. Tasked with the monumental responsibility of managing land, sea, and air transport, the Ministry ensures safety, security, and service quality for millions of citizens. As the nation moves towards a modernized infrastructure, encompassing everything from digital traffic management to international logistics partnerships, the visual identity of the institution plays a pivotal role in communicating authority and reliability. At the heart of this identity is the Kemenhub RI logo, a symbol deeply entrenched in national philosophy and bureaucratic heritage.
"Wahana Mangayubagya Bhakti" – The official motto embedded within the emblem, signifying a vehicle of service dedicated to the happiness and welfare of the nation.
Meaning and History of the Kemenhub RI Logo
The visual identity of the Ministry is centered around its official insignia, known as the "Lambang Perhubungan." To understand the Kemenhub RI logo, one must look at the philosophy of "Tri Matra," which represents the three dimensions of transportation: land, sea, and air. The emblem was designed to reflect the Ministry's mandate to unite the diverse islands of Indonesia through efficient connectivity.
The design is anchored by a five-sided shield shape, a common motif in Indonesian government branding, representing the Pancasila—the five foundational philosophical pillars of the Indonesian state. Inside this shield, the Kemenhub RI symbol integrates distinct icons: a gear (wheel) representing land transport, an anchor representing maritime strength, and the wings of the Garuda representing aviation and speed. These elements are harmoniously intertwined, suggesting that while the modes of transport differ, the management and policy-making are unified under one integrated command.
The Evolution of the Symbol
Unlike commercial brands that undergo radical rebrands to suit market trends, government institutions often maintain their heritage symbols to preserve authority. The history of the Kemenhub RI logo is one of refinement rather than reinvention. In its earliest iterations, the emblem was often hand-drawn or printed with limited color fidelity on official decrees.
As the Ministry transitioned into the digital age—offering online licensing and traffic management apps—the need for a scalable vector format became apparent. The current iteration is cleaner, with sharper lines and standardized colors, allowing the emblem to function effectively as a favicon on a website or a large decal on a patrol vessel. This evolution reflects the Ministry's own journey from manual bureaucratic processes to a modernized, tech-forward institution that handles increased logistics flows, such as the massive annual Lebaran migration.
Design Elements & Typography
The visual identity of Kemenhub is characterized by its density of symbolism. The central golden eagle (Garuda) wings are stylized to look expansive, symbolizing the breadth of the Ministry's reach. The anchor is centrally located, grounding the design, which is fitting for a maritime nation. The gear surrounding the inner elements signifies industry, movement, and the mechanical aspect of transportation.
Typography plays a subtle but critical role. In official branding, the text "KEMENTERIAN PERHUBUNGAN REPUBLIK INDONESIA" usually accompanies the Kemenhub RI logo in a bold, authoritative serif typeface, although modern digital applications often utilize cleaner sans-serif fonts to ensure legibility on mobile devices. The circular and shield motifs imply protection and continuous motion, reinforcing the Ministry's commitment to safety and 24/7 service.
Kemenhub RI Color Palette
The color scheme of Kemenhub is regal and authoritative, moving away from standard bureaucratic grays to a vibrant mix of deep blues and golds. The specific hex codes provided offer a sophisticated look at their branding palette:
- Ministry Indigo (#302070): This deep, purple-leaning blue represents the depth of the ocean and the vastness of the night sky, symbolizing the Ministry's 24-hour vigilance over sea and air routes.
- Garuda Gold (#FFC010): A bright, optimistic yellow used for the wings and central symbols. It represents prosperity, success, and the "golden" standard of service the Ministry aims to provide.
- Archipelago Bronze (#A07040): A grounding earth tone that provides contrast, representing the land infrastructure and the soil of the Indonesian islands.
- Horizon Gilt (#D0A030): A secondary metallic shade used for shading and depth within the emblem, giving the Kemenhub RI logo a three-dimensional, metallic badge appearance.
Brand Impact
In a sector as critical as transportation, trust is the currency of success. The Kemenhub RI logo serves as a seal of approval on everything from vehicle licenses to airport security checkpoints. It assures the public that international safety standards are being met and that connectivity across the archipelago is being maintained. As Kemenhub continues to modernize Indonesia's logistics and transportation education, this emblem remains a steadfast symbol of national unity and progress.


